1 May 2020


Mr. Manoj Nair
Managing Partner
Friends Stationers LLC
Customer Spotlight Feature

Welcome to the PaperOne™ customer feature, where we interview our customers to find out more about them, their company, their thoughts about the industry, and their partnership with APRIL Group.

For this month’s spotlight, we spoke with Mr Manoj Nair, Managing Partner of Friends Stationers LLC, Sharjah, UAE. As the preferred supplier of office stationeries, printers and accessories in Sharjah and the Northern Emirates, Friends Stationers LLC provides speedy deliveries and timely service to their customers.

PaperOne™: Hello Mr Manoj, thank you for chatting with us. Do tell us about Friends Stationers LLC and your role in the company.

Mr Manoj: Hello I’m pleased to be here! Friends Stationers LLC have been in the paper and office automation industry for the past 20 years. Over those years, we have been the trusted office equipment supplier to various major companies in this region. As the Managing Partner, I manage the sales and operations and ensure the highest level of customer satisfaction for our products.

PaperOne™: How do you stand out from your competition?

Mr Manoj: Other than maintaining the highest level of customer satisfaction, we also offer quality products at competitive prices and speedy delivery without additional costs. Many of our customers stay loyal because of our friendly customer service, same-day order processing and delivery.

PaperOne™: Are there any Corporate Social Responsibility efforts that your company participate in?

Mr Manoj: Yes. As a way to give back to the community, we provide stationeries to non-profit organisations on a regular basis. We also prefer PEFC products as these products are obtained from sustainable sources.

PaperOne™: That’s very admirable! Tell us about your relationship with APRIL Group.

Mr Manoj: We’ve been a partner with APRIL Group for over 12 years. Some of the PaperOne™ products that we use are the A3 and A4 sized paper and Zap laser printing paper. The sales and marketing team in APRIL also deserve credit for providing us with great support and service.

PaperOne™: Why do your customers prefer APRIL Group products?

Mr Manoj: Firstly, there are zero compromises on quality. Most of our customers also feel that PaperOne™ products save them ink costs, provide vibrant colour and smudge-free prints, and most importantly, no paper jams.

PaperOne™: With a shift towards digital media, how do you think it has impacted the pulp and paper industry and where you do see Friends Stationers LLC in the next 5–10 years?

Mr Manoj: It will not impact much as people are buying personal printers for home. This has led to an increase in paper sales and demand. I see Friends Stationers LLC diversifying our product offerings including printers and consumables.

PaperOne™: Thank you for your time once again Mr Manoj. Any final words about APRIL Group that you would like to share?

Mr Manoj: Having been in a partnership with APRIL Group for over 12 years, their commitment to their promise is commendable. They have never compromised on the quality and as such, PaperOne™ is the most preferred paper brand across the Emirates.

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